Turkish brands participating under the umbrella of UFRAD Franchising Association saw great attention in the International Franchise Exhibition-IFE, hosted by the Emirates Association for Franchise Development (FAD) in Abu Dhabi, the capital of the United Arab Emirates (UAE), which the WFC and APFC annual meetings were also held. Turkey booth attracted visitors while several cooperations were also developed throughout the event. Within the scope of the event organized last year in Istanbul, where the world franchise sector came together, the point of the franchise system, the future targets of the sector and the route to be followed in order to reach these targets were determined. UFRAD stand in the fair area showed great interest to visitors. This interest has been interpreted as an indication of the future position of Turkey-UAE relations.