[email protected]         0532 405 28 83         +90 212 599 17 84
TR EN

IF YOU ARE NOT A BRAND, YOU WILL CEASE TO EXIST

11.15.2019

UFRAD Franchising Association President Assoc. Dr. Mustafa Aydın said “The most important issue at the International Franchise Fair held in Abu Dhabi is the presence of Turkish brands on international platforms. If your business is not a brand and you do not offer it to the world economy market branding, whatever you are doing, you're just doing the work of a porter. Moreover, it is highly probable for the non-branded businesses to be removed from the business stage in time. However, we should not forget that no business can be a brand by night. To become a brand, it is necessary to work with patience and perseverance and to reach a standard in all functions of the enterprise, especially in production. There are currently around 60 thousand chain stores within the franchise system in Turkey, and over 3 thousand brands. 205 of our brands are located in the world economy market. Our goal is to increase the number of these brands to at least 300.”