25th Franchise Fair Supported by UFRAD


Bayim Olur Musun? franchising and branded franchise fair, which is the first in Europe and Middle East in terms of exhibitor brand, m2 and number of visitors, was organized by Medyafors Fuarcılık with the cooperation of UFRAD and sponsorship of Coldwell Banker Turkey at CNR Fair Center. Being the first and only fair of Turkey in the field of franchising, Bayim Olur Musun? fair continues to take the pulse of the industry by beating a record. 378 brands came together with entrepreneurs, held dealership negotiations and signed new agreements in the fair that opened its doors for the 14th time between 13-16 October 2016. Other delegations from Qatar, Tunisia, Saudi Arabia and the Middle East showed great interest to Turkish brands at the fair visited by 32.197 people.  Contributing significantly to the real sector and the national economy by bringing brands and entrepreneurs together, the fair increased the number of franchises of the companies and became the first point of starting, development and launch of many of them.

President of Istanbul Chamber of Industry Mr. Erdal Bahçıvan, President of Turkish Exporters Assembly Mr. Mehmet Büyükekşi, European Union and Minister of State Mr. Egemen Bağış, Minister of Customs and Trade Mr. Bülent Tüfenkçi honored the opening of the fair, which was completed in the 14th year with intense participation and record visitors.

Bayim Olur Musun? fair where the participants from many sectors including food, home decoration, beauty center, real estate consultant, sport center, café, dry cleaning, technology, will continue to take the pulse of franchise sector at its 15th year on 12-15 October.

Celebrities gateway at the fair

Famous names took part in the fair, where many brands launched new products. The singer Kendi who took the stage at the opening cocktail of the fair gave the participants moments of pleasure. Nuri Alço, who visited the booth of a doner company, met his fans and Ufuk Özkan and Bülent Çolak, known for their “Ulvi” and “Cevahir” characters of the "Geniş Aile" TV series, offered coffee to their fans at the booth of a coffee brand. Turkey's popular couple Safiye Soyman and Faik Ozturk meet their fans in the stand of steak tartar a la turca brand and caused fun moments. UFRAD seminars were held for 4 days and both visitors and participants were given educational information.

Aycan Helvacıoğlu, the General Director of Medyafors Fuarcılık made a statement regarding the fair, where foreign participation was also broad; “We again had important guests from abroad. Delegations from Qatar, Saudi Arabia and Tunisia took part in the fairground for 4 days to conduct one-on-one meetings with Turkish brands. Our brands now want to expand to overseas markets. This enables us to enlarge our targets even further. Turkish brands are now included in the $ 30 Billion Franchising Market in the Middle East. We consider Market Fair as the gateway of Turkish brands to the Middle East. Starting to work as the Turkey Authorized Agency, we evaluate the global franchise market fair as the gateway of Turkish brands to the Middle East. Helvacıoğlu continued: “We are pleased to have Wissam Ezziddine, one of the executives of our business partner Index Holding, who organized the Dubai Franchise Fair. We are taking Turkish brands to Dubai, which has an annual growth potential of 20-27%, with this cooperation on November 14-15. We will also gladly inform you about our new cooperation with our ongoing initiatives.”

UFRAD President Assoc. Prof. Dr. Mustafa Aydın said “We are very pleased to see that hundreds of participating brands come together with tens of thousands of investors in this year's 25th Franchising Fair supported by UFRAD and 14th organized by Medyafors. Our fair is one of the biggest fairs in the world today as a result of our efficient and successful cooperation with Medyafors Fuarcılık for many years. We must never forget; branding is a culture. A brand is not just a product logo or emblem on a box. Our brands are the pioneers of our economy, our doors to the world”.