General President Mustafa Aydın and Executive Board Member Gürkan Donat also attended the World Franchise Council meeting held in Kuala Lumpur on 16-19 September 2013. The meeting, which took place simultaneously with the Malaysia International Franchise Conference and Fair, was attended by the Presidents of the Franchise Association of 27 countries.
New committees and an action plan for 2014 were created at the meeting, where Franchise Systems in the world were evaluated, and what the associations of the country's associations should do for the development of the sector and the strengthening of our brands.
In the Council, where global trends are evaluated, Dr. Mustafa Aydın stated that the Council should be more active, that different activities and brands should be brought together, and they should be informed about different markets.
After the meeting, which was decided to conduct surveys and researches in order to use social media more effectively and to have more detailed information about the global franchise sector, all members toured the Franchise Fair.