Malaysian Commerce Minister Hamzah Bin Zainudin, President of the European Franchise Federation Guy GRAS, President of UFRAD Assoc. Prof. Dr. Mustafa Aydın and other officials attended to the opening of the fair.
Speaking at the opening ceremony, Malaysian Commerce Minister Hamzah Bin Zainudin said that the event is a great platform for local and foreign franchises as well as promising entrepreneurs who want to get franchising. Zainudin said that the entrepreneurship sector is of great importance for Malaysia: “The Malaysian government is working to ensure that the development of entrepreneurship remains a key element in providing employment opportunities in all business lines. Malaysia has provided the right kind of support to existing and prospective entrepreneurs, including the knowledge, skills and economic skills needed to succeed in business world.
“FRANCHISING IS THE FASTEST WAY TO GET A START IN BUSINESS”
Zainudin stated that there is a false impression that franchise packages generally require high capital: “Most societies in some countries are still skeptical about the viability of the franchise sector. However, I think that the franchising system is the fastest way to get into the business world. This sector poses less risk than conventional lines of business since society and consumers know the brand and its reputation.”
“TURKEY’S FRANCHISING VOLUME WILL BE 50 BILLION DOLLARS IN 2016”
Being the President of International Franchising Association (UFRAD) and Vice President of European Franchise Federation (EFF), Assoc. Prof. Dr. Mustafa Aydın said that the fair took place in the top five among the fairs organized in this concept. Underlying that Turkey has a capacity of 43 billion dollars in the sector of franchising, Aydın said this number will be 50 billion dollars in 2016. Defending that brands are also globalizing along with the world, Aydın said if we are not able to create a brand with our own means, we have the chance to carry the service to different places together by taking its economic and social power and promotion power behind us and cooperating with a brand that has proven itself in national and international platforms. In this sense, the franchising sector offers significant investment opportunities.”
30.000 visitors participated in the fair which attracted great interest both nationally and internationally for 4 days.